Rebranding of non-organic produce may help persuade consumers to go organic
May 27th, 2010 -- Posted in News | No Comments »When some people think of organic food, they think it’s boring, or posh or unnecessary. Springwatch presenter Kate Humble reckons it’s possible to turn people not relabelling organic produce but by branding non-organic produce as “wildlife unfriendly” instead.
If there was more awareness placed on how intensive cows are farmed for milk in an ever demanding economy, people may just help support organic food and the animals that produce it. She claims that if 5% of the population converts to organic milk, costing just an extra pound a week, then there would be an extra 52,000 acres of organic land – that’s the size of Greater Birmingham. This would help create better landscapes, healthier, happier cows, and humans!